Two consumer brands for five international markets
The Flower Council consists of two consumer brands: one that's about flowers (Funnyhowflowersdothat.co.uk) and one about houseplants (Thejoyofplants.co.uk).
The challenge was to come up with two different identities with a similar, familiar feeling.
As an art-director at an advertising agency I redesigned their visual identities. From a brand book full of guidelines and stationery essentials to photography and the brand's online presence. And most importantly: a logo system that works in all major European markets.
Together with a skilled illustrator I created a set of plant and flower illustrations for both brands.