Two consumer brands for five international markets

The Flower Council consists of two consumer brands: one that's about flowers ( and one about houseplants ( 
The challenge was to come up with two different identities with a similar, familiar feeling.

As an art-director at an advertising agency I redesigned their visual identities. From a brand book full of guidelines and stationery essentials to photography and the brand's online presence. And most importantly: a logo system that works in all major European markets.

Together with a skilled illustrator I created a set of plant and flower illustrations for both brands.